Case Studies

The VitalSmarts strategy for influencing results is to influence behaviors—but not just any behaviors. Our award-winning training programs teach vital behaviors—high-leveraged actions that if enacted widely and consistently lead to changes in every other aspect of personal and professional performance. Real people and leading organizations alike have turned to VitalSmarts to solve their chronic and pressing problems.

ENDA Zürich 2013

Industry: Healthcare

Silence Kills – dangerous shortcuts, incompetence and disrespect from hospitals from the U.S, UK and Thailand. A presentation delivered at the ENDA conference, held in Zürich in 2013.

Results at a Glance

The added benefits:

  • in productivity improvement,
  • reduction in nursing turnover and
  • physician cooperation
  • make improvement in this core competence an overwhelmingly high-leverage objective.

Download ENDA Presentation

Silent Treatement Study
Download The Silent Treatment Study
(free registration)



Industry: Telecom

It takes the right technology, the right people, and a bold vision to be “The World’s Networking Company.” For more than 125 years, AT&T has been known for unparalleled quality and reliability in communications. Backed by the research and development capabilities of AT&T Labs, the company is a global leader in local, long distance, Internet, and transaction-based voice and data.

Results at a Glance
  •  Improved employee satisfaction by 20 percent and retained all key subject-matter experts during a massive corporate downsizing initiative
  • Met all cost reduction, headcount reduction and employee satisfaction goals
  • Reduced software defects
  • Enhanced communication by providing common vocabulary and techniques
  • Reduced billing costs by 30 percent

Download ATT Case Study


vitalsmarts_crucialconversations-logoSouth Texas Project

Industry: Oil and Gas

The South Texas Project Electric Generating Station is a leader in the nuclear power industry and one of the newest and largest nuclear power facilities in the nation. STP employs 1’200 people and operates two units which produce 2’700 megawatts of carbon-free electricity, providing clean energy to 2 million Texas homes. The company’s culture and core values focus on safety, integrity, teamwork and excellence.

Results at a Glance
  • STP went from total shutdown to generating the most electricity in the nation among two-unit plants
  • In 2007, one of STP’s nuclear reactors was the most productive unit in the world
  • STP is in the top 25% in the nation for keeping costs low

Download STP Case Study


vitalsmarts_influencer-logoSpectrum Health

Industry: Healthcare

Spectrum Health is a not-for-profit healthcare system located in Grand Rapids, Michigan that provides high quality, high value care to millions of individuals across the state. The system is composed of 18’000 employees and 1’500 physicians who share a common mission to improve the health of the communities they serve.

Results at a Glance
  • Improved hand hygiene compliance from 60 to 90% in 2 months
  • Unprecedented 98% hand- hygiene compliance one year after Influencer initiative
  • Marked behavior change in the way staff members confront and speak up to one another
  • Staff now hold others accountable for outcomes like patient safety, quality, and efficiency

Download Spectrum Healthcare Case Study



Industry: Business Services

Xerox Corporation is a leading global enterprise for business process and document management that serves clients in more than 160 countries. The company provides leading-edge document technology, services, software, and genuine Xerox supplies for graphic communication and office printing environments of any size.

Results at a Glance
  • As a result of the Influencer Model, 93% of employees used the new six sigma process at least once and more than half used it at least five times
  • 50% of trained employees changed their behavior and used the six sigma process five to eleven times after training

Download Xerox Case Study